Work Experience

Account Executive ~ Interdependence Public Relations

OCTOBER 2022 - PRESENT, NEW YORK, NY

  • Successfully secured earned media placements across 7+ accounts, meeting and exceeding internal KPIs and earning over 1.1 billion UVMs in top-tier media outlets like Digiday, Fox Business, Tech Times, KTLA and more.

  • Spearheaded administrative tasks and client relationships through professional and error-free communication, including drafting emails, meeting scheduling, interview briefs, account status tracking and project plans.

  • Mastered the creation of comprehensive media lists and maintained up-to-date notes on media outreach efforts.

  • Developed strong pitching skills, tailoring pitch angles to specific media contacts and conducting regular follow-ups.

  • Mastered and leveraged media monitoring and PR platforms like Cision, Meltwater, Google Analytics and MuckRack.

Account Executive ~ Allen Hall Public Relations

SEPTEMBER 2021 - JUNE 2022, EUGENE, OR

  • Strategized and created content for the @sojcpr TikTok account keeping current with fast-moving trends.

  • Managed engagement analytics on all content using Google Analytics.

  • Collaborated with four teammates weekly and participated in client meetings biweekly via Zoom and Asana.

  • Updated the Public Relations department website using WordPress.

  • Assisted in organizing PR Portfolio Reviews for 150+ graduating seniors.

Public Relations Intern ~ Lincoln County Health and Human Services & Emergency Management

JUNE 2019 - SEPTEMBER 2020, NEWPORT, OR

  • Created and pitched content for multiple media channels including television, radio, and various social media pages.

  • Drafted press releases, talking points, fact sheets, pitches, and blog posts following specific messaging tactics.

  • Monitored social media and online sources for industry trends through Hootsuite and TweetDeck.

  • Collaborated with teammates on multiple projects to expand marketing and PR channels.

  • Assisted team in daily activities and office organization including calendar management and content organization. 

Focus on crisis management, community outreach, media relations, and public affairs due to the COVID-19 pandemic. 

Certifications

PR Council Agency Ready Certificate - June 2020

Hootsuite Platform Certification - July 2021

Hootsuite Social Marketing Certification - July 2021

Community Engagement

Executive Co-Director ~ UO Youth Movement

JANUARY 2021 - August 2022, EUGENE, OR

  • Managed a team of 20 students in teams of Operations, Communications, Sponsorship, Design, and Cultural Insights.

  • Planned and facilitated a fun and interactive field day centered around sport, movement, and healthy practices for 100+ Indigenous middle schoolers in Oregon.

  • Mentored another student to become the director for the 2022-2023 year.

Vice President of Membership ~ Kappa Alpha Theta

JANUARY 2021 - JANUARY 2022, EUGENE, OR

  • Planned and managed Fall Formal Recruitment of over 900 potential new members at the University of Oregon. 

  • Improved return rates by 21% and set a new chapter record with 135 top three rankings.

  • Led an executive team of seven people and six committees through weekly meetings.

  • Planned and directed a five-day training event for 125+ members of the chapter.

  • Served on the Executive Board, Executive Recruitment Board, Risk Prevention team, Nomination Committee, and the Member Development Committee.

Diversity and Inclusion Liason ~ UO Public Relations Student Society of America

JANUARY 2020 - JANUARY 2021, EUGENE, OR

  • Worked with another Diversity and Inclusion Liaison for the University of Oregon chapter of PRSSA.

  • Created a scholarship for diverse students to attend an educational conference.

  • Worked on creating more diversity in the chapter and educating the chapter members on its importance

Equipment Manager ~ University of Oregon Softball

DECEMBER 2018 - SEPTEMBER 2019

  • Recorded game film, charted all games using Dartfish, and distributed all film and data to coaches and players.

  • Worked in the equipment room doing tasks such as inventory, laundry, organization, maintenance, etc.

  • Assisted in every practice with tasks such as set-up and tear down, filling in as an outfielder, helping coaches and players, etc.

  • Traveled to every home and away game.

Skills

Collaboration | Canva | Microsoft Office | Excel | Adaptability | Interpersonal Communications | Strategic Writing | Powerpoint | Research | Event Planning | Attention to Detail | Storytelling | Time Management | Problem Solving | OS X | Social Media Management | Content Creation | Marketing | Account Management | AP Style | Proofreading